In more than 85 TV commercials, Charlie® tried to prove that he was a tuna with “good taste” - a lover of Shakespeare and the finer things in life. Unfortunately for Charlie®, StarKist® has always wanted only one thing: tuna that tastes good. A very important difference! So the answer was always “Sorry Charlie®. StarKist® wants tuna that tastes good, not tuna with good taste.”

Click on any of the commercials below to enjoy some of your favorite classic StarKist® commercials, all featuring Charlie®!

Charlie the Tuna is definitely no ordinary tuna. He first swam into the hearts of tuna fans in 1961, and he's been an important part of the StarKist® story ever since.

Charlie's® only goal in life was to become a StarKist® Tuna. Through a series of antics, Charlie® definitely proved that he had great style, a hipster attitude and well, you know, “good taste.” But StarKist's® response was always the same. “Sorry Charlie®. StarKist® doesn't want tuna with good taste, StarKist® wants tuna that tastes good.” In 2000 Charlie® introduced the biggest wave of innovation in tuna history: StarKist® Tuna in a pouch - a whole new way to enjoy the best-tasting tuna. Time and time again, Charlie® has been the loveable link between his fans and StarKist® Tuna.

FREE Charlie's® Summer Fun Screen Saver
When you're not surfing the Net, let Charlie surf away, saving your computer monitor from additional wear and tear. And this fun, colorful screen saver is FREE...just follow the simple directions below!

		»	Click here to download the Mac version. After the file is on your desktop, drag it to your Control Panels folder located in the System folder. For Mac (387K)
		»	Click here to download the Windows version. Unzip the file, then double-click on it to automatically install the screen saver. For Windows (533K)